Plotr is Revolutionizing Commercial Real Estate with Data-Driven Excellence

Welcome to Plotr - Your Gateway to Data-Driven Real Estate Excellence.

Our Origin Story

A Path to Innovation

At Plotr, our journey began with a vision to simplify and optimize site selection and market evaluation in the world of commercial real estate. We recognized the need for greater clarity and insight in this complex industry, paving the way for smarter, data-driven decisions. But we didn't stop there.

To truly revolutionize the industry, we acquired IdealSpot, a pioneering location intelligence platform with a wealth of data resources. This marked a significant milestone in our journey and brought us two seasoned executives, Mike Feller and Marc Smookler, with a wealth of experience in early-stage companies and data-driven solutions.

Founded Date
Latest Funding Round
Market Research
Real Estate
Pre-seed round
Product Launch
Acquired IdealSpot +
Seed round
Our Core Values

Data-Driven Excellence

At Plotr, we believe in the inherent value of data. What sets us apart is our:

Customer-Centric Approach

Our SaaS product is hyper-focused on serving medium to large-tier businesses in the real estate industry. Each customer's journey with us enhances our product for the next

Unique Features

We empower businesses by synthesizing their data with our proprietary database, offering unparalleled insight into customer demographics, psychographics, mobility, spending, product/service demand, and more. We also use this wealth of data to identify geographies with high concentrations of likely customers, taking into account competitor presence and cannibalization risks.

Proven Success

We've demonstrated our ability to outperform competitors, helping our clients find opportunities and secure profitable deals in various industries, including restaurants, healthcare, real estate development, and personal care services.
Our Core Product

Data Trinity: A Cutting-Edge Approach

What sets Plotr apart from the competition is its "Data Trinity" approach. This approach comprises three core components that together form the foundation of Plotr’s competitive advantage.

Customer Data Enhancement

The first pillar of this approach revolves around the client's customer data. Plotr excels in enhancing customer data, offering valuable insights into where customers live, work, their purchasing behavior, and their active or passive purchase intent. The power of this customer data enhancement cannot be overstated, as it enables businesses to gain an in-depth understanding of their target audience, allowing for more precise decision-making.

Location Data

The second component focuses on traditional demographics and a myriad of other vital location-based data, including traffic counts, labor statistics, mobile device traffic, and spending behavior. By offering a comprehensive suite of location data, Plotr empowers businesses to evaluate a given location from multiple angles, reducing the risk associated with site selection and expansion decisions.

1 mi
1 mi
3 mi
5 mi
7.5 mi
10 mi
Population Growth
Total Population: 31,9955-Year
Population Estimate: 32,586
10-Year Population Estimate: 34,078
Growth Rate (Current to 5 years): 2%
Growth Rate (5 years to 10 years): 4%
Growth Rate (Current to 10 years): 6%
Income Summary
$OK - $35K: 17%
$36K - $70K: 24%
$71K - $100K: 18%
$101K - $150K: 25%
$151K - $10M: 17%

Signaled Intent Data

The third leg of the Data Trinity involves signaled intent data. This encompasses both direct signaled intent from browser and map searches, as well as passive signaled intent from various social platforms. With the ability to capture what individuals are actively searching for or expressing interest in, Plotr provides a real-time pulse on market demands. This dynamic information helps businesses stay ahead of the curve by aligning their strategies with current market trends and customer preferences.

Our Vision

A Bright Future in Real Estate Intelligence

Our journey doesn't stop here. Plotr's long-term vision is to be the go-to platform for site selection and commercial property identification. With hundreds of billions of dollars transacted annually in the United States, our mission is to empower real estate professionals to make informed, data-backed decisions.

Selected Zones
Points of Interest
Map Layers
Retail Proximity Heatmap
Traffic Count
Block Group Match Grade
Selected Zones
Points of Interest
Map Layers
Retail Proximity Heatmap
Clear All
Home Improvement
Big Box Retail
Movie Theater
Coffee Shop
Multi-family Housing
Why Choose Plotr

Unlocking Your Real Estate Potential

Plotr is more than just a technology company; we're your partner in navigating the complex world of commercial real estate. Whether you're a franchisor, a multi-location business, or a property developer, we're here to simplify your journey.

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