Plotr Acquires IdealSpot

Peyton Truitt
October 18, 2023

[Austin, TX] - Plotr, a prominent data-driven real estate selection platform, is proud to announce its acquisition of IdealSpot, a specialized data aggregation platform focused on local market intelligence and risk analysis with a unique emphasis on capturing geo-targeted audience demand. This strategic partnership marks an exciting milestone, combining the strengths of both companies to provide businesses with advanced insights into real estate investment and site selection.

Welcoming IdealSpot into the Plotr family, Peyton Truitt, founder and CEO of Plotr, expresses enthusiasm: "Our collaboration with IdealSpot enhances our ability to empower customers with deeper insights into potential locations, investment strategies, and real estate transactions. This acquisition will accelerate our growth, solidify our position as a premier real estate selection platform, and further our vision of seamless commercial real estate transactions."

Founded in 2014, IdealSpot has been at the forefront of data aggregation, curating and delivering an array of geolocated datasets, including their premier geo-located demand signal data. IdealSpot's versatile services catered to customers through templates, custom reports, CSV downloads, direct API connections, and tailored data science support. More than 25,000 unique customers have leveraged IdealSpot's data to make informed, data-driven commercial real estate decisions.

Marc Smookler, founder and CEO of IdealSpot, comments, "Our mission has always been to empower businesses to make informed decisions about their commercial real estate growth. With Plotr's expertise, extensive brokerage network, and comprehensive platform, we can offer even greater value to our customers and extend our reach."

The union with IdealSpot strengthens Plotr's position as an enterprise solution for real estate selection, investment strategies, and transactions. Customers can leverage Plotr's in-depth market analysis, data-driven site selection, custom dashboards, continuous support, and brokerage services to refine their real estate strategies and streamline the site selection process.

Peyton Truitt adds, "Plotr's ultimate vision is to improve the way we leverage, produce and share insights across the commercial real estate world. We are committed to providing our customers with data-driven insights and unwavering support at every step of their journey."

For more details regarding Plotr's acquisition of IdealSpot or to explore their real estate selection platform, please visit

About Plotr

Plotr is a leading data-driven real estate selection platform that assists businesses in identifying optimal real estate options for expansion and investment. With an extensive proprietary database, custom data integration, and personalized dashboards, Plotr delivers unparalleled insights into market trends, demographics, traffic patterns, and more. Furthermore, Plotr offers ongoing support and brokerage services to facilitate real estate transactions.

About IdealSpot

IdealSpot is a forward-thinking commercial real estate technology company specializing in data-driven insights for location selection. Utilizing advanced mapping, demographic data, and predictive analytics, IdealSpot empowers businesses to make well-informed decisions regarding the placement of new locations.

By analyzing factors such as population density, consumer spending habits, competition, and other pertinent data, IdealSpot identifies areas with the greatest potential for success. This invaluable service is particularly beneficial to businesses, franchises, and retailers seeking to expand in competitive markets.

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