Plotr Announces Strategic Collaboration with Bojangles to Support Nationwide Expansion

Plotr Media
February 12, 2024


[Austin, TX] – [02/17/2024]: Plotr, a leading provider of pricing, location, and consumer insights, is excited to announce a strategic collaboration with Bojangles, the Carolina-born restaurant chain specializing in craveable Southern chicken, biscuits and tea. Founded in 1977 as a single location in Charlotte, the brand continues to grow nationwide with over 800 restaurants in 17 states to date. This partnership is set to enhance Bojangles' expansion strategy as they gear up to open nearly 300 new locations across the nation over the next few years.

The Plotr team is working closely with Bojangles’ development and business insights teams. Through this collaboration, Plotr is committed to delivering comprehensive pricing data and market insights for Bojangles' entire system, including restaurants in existing and new expansion markets. These insights are crucial in optimizing Bojangles' pricing strategy in current markets and tailoring their approach for new locations to align with macro and market-level forces, including consumer spending habits, inflation and supply chain pressures.

"We are excited to partner with Bojangles in this significant phase of their growth," said Peyton Truitt, CEO of Plotr. “This is a really exciting opportunity to be a strategic partner with one of the greatest and fastest-growing brands in the highly competitive QSR space.”

This partnership marks a significant milestone for both organizations. For Plotr, it's an opportunity to showcase the impact of its data aggregation, analysis and menu pricing insights services on a national scale. For Bojangles, it's a strategic move to enhance their market expansion with data-backed decisions, ensuring their success in new territories.

Bojangles' expansion plan is a growth opportunity for the company and a testament to the effectiveness of leveraging advanced data analytics in strategic planning. Plotr is proud to be at the forefront of this industry-leading collaboration.

For more information about Plotr and its services, please visit

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